Online Marketing

Understanding Cryptocurrencies: The Digital Future of Finance

Bitcoin

Cryptocurrencies have become one of the most talked-about innovations in recent years. Whether it’s Bitcoin making headlines for its surges in value or governments grappling with the regulation of decentralized finance, cryptocurrencies are reshaping the world. But what exactly are they, and how do they work? What Are Cryptocurrencies? Cryptocurrencies are digital or virtual currencies that use cryptography for security. Unlike traditional money issued by governments, cryptocurrencies are typically decentralized and operate on blockchain technology—a public ledger that records all transactions across a network of computers. This decentralized nature means no central authority, like a bank or government, controls or...

Continue Reading →

Is Your Business Blog Running on Empty? Here Are 4 Ways To Fill the Tank

I’m a bit of a risk-taker when it comes to my gas tank. If you cared to check, most days you will find me driving around with the gas light on. In fact, I’ve done this so long that I have it down to an art. I know how many miles I can go, and even how the car starts to drive when I’m operating on fumes. Why, why on earth would anyone do this, you might ask. The answer is simple … because so far it’s worked. I haven’t found myself on the side of the road unable to keep...

Continue Reading →

5 Ways to Build Digital Marketing Expertise

You know all those articles about secrets of successful people? About how entrepreneurs sleep 4 hours a night and don’t eat solid food? They feed into all of our desires to be successful overnight. But success in life or your career is less dependent on luck or tricks as it is a product of practice and hard work. Whether you’re a client-side marketing coordinator, an advertising agency VP, or a freelance SEO contractor, you need to constantly work on your skills to maintain value as an employee. In marketing especially, there are new technologies, tools, and industries popping up each...

Continue Reading →

Marketing Tips For Utilizing the Private Social Network MeWe

They call it the “privacy revolution.” People are wanting more privacy when interacting online, so they are gravitating to new private social networks, like Ello and MeWe.  How do marketers capture this audience and engage on social channels without advertising or company pages? For the purpose of this discussion, we will concentrate on MeWe. In her predictions post, Phyllis Khare touts the potential of MeWe among the newcomers in the realm of private social networks. “MeWe empowers its members to comfortably share their real lives online and easily communicate with the people and circles that matter most to them,” said...

Continue Reading →