Online Marketing

March 16, 2015

All New Sophisticated B2B Marketing Guide for LinkedIn

It wasn’t that long ago that most business marketers thought of LinkedIn purely as a place for online resumes and prospecting future hires. Today, with nearly 350 million members world-wide, LinkedIn has become a formidable marketing and sales resource for B2B marketers across the web. In fact, LinkedIn is evolving as a full marketing funnel solution through it’s mix of content and advertising solutions. In particular, through the LinkedIn Lead Accelerator that serves as a lead generation and nurturing service. While new product and service offerings are fine and good, there’s a saying I live by when it comes to tools....

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March 16, 2015

Content and SEO Beyond Marketing – Optimized Digital Communications

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Content is the reason search began in the first place. In the days before Google, directories, lists and forums were the way to discover new content on the fast-growing world wide web. During those early days, the web was as much about the experience of discovery, aka “surfing”, as it was about finding specific answers. Answers to what? Many marketers would have you believe the only content that exists is the information created in support of buyers to discover, consume and transact. But there’s far more to the web than demand generation and advertising. Content is created by companies to serve...

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March 16, 2015

Yahoo! Turns 20, Google+ Splits, Twitter Ads Everywhere

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Which Sites Have The Most Valuable Search Engine Traffic? [INFOGRAPHIC] - If you’ve ever used the tool SEMRush before, you’ve likely noticed how it assigns a dollar amount to your organic traffic. This value is based on the amount of money people are bidding to rank for the keywords you’re getting traffic from organically. Check about the above infographic to see which site generates the biggest organic bucks. Search Engine Journal Twitter Is Rolling Out Swipe To Dismiss Images - Twitter appears to be rolling out a big change to how you get get out of viewing images on the service...

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March 16, 2015May 1, 2022

How to Make Free Stock Images Work for Content Marketing

Posted by admin under Online Marketing

Visual content is king, but what happens if you don’t have a massive library of brand images to use for your online content? Do you try a simple Google image search and grab something that might be approved for commercial use? Or, do you simply go image-less and rely on your copy to carry the weight? If you’re pillaging images from Google’s regular search, stop right now. Google might tell you that it’s approved for commercial use, but there are other resources that provide greater assurances (and more relief for your legal team). In this post I’ll show you where to...

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