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March 16, 2015March 16, 2015

5 Ways to Build Digital Marketing Expertise

You know all those articles about secrets of successful people? About how entrepreneurs sleep 4 hours a night and don’t eat solid food? They feed into all of our desires to be successful overnight. But success in life or your career is less dependent on luck or tricks as it is a product of practice and hard work. Whether you’re a client-side marketing coordinator, an advertising agency VP, or a freelance SEO contractor, you need to constantly work on your skills to maintain value as an employee. In marketing especially, there are new technologies, tools, and industries popping up each...

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March 16, 2015

Marketing Tips For Utilizing the Private Social Network MeWe

Posted by admin under Online Marketing

They call it the “privacy revolution.” People are wanting more privacy when interacting online, so they are gravitating to new private social networks, like Ello and MeWe. How do marketers capture this audience and engage on social channels without advertising or company pages? For the purpose of this discussion, we will concentrate on MeWe. In her predictions post, Phyllis Khare touts the potential of MeWe among the newcomers in the realm of private social networks. “MeWe empowers its members to comfortably share their real lives online and easily communicate with the people and circles that matter most to them,” said...

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March 16, 2015

All New Sophisticated B2B Marketing Guide for LinkedIn

Posted by admin under Online Marketing

It wasn’t that long ago that most business marketers thought of LinkedIn purely as a place for online resumes and prospecting future hires. Today, with nearly 350 million members world-wide, LinkedIn has become a formidable marketing and sales resource for B2B marketers across the web. In fact, LinkedIn is evolving as a full marketing funnel solution through it’s mix of content and advertising solutions. In particular, through the LinkedIn Lead Accelerator that serves as a lead generation and nurturing service. While new product and service offerings are fine and good, there’s a saying I live by when it comes to tools....

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March 16, 2015

Content and SEO Beyond Marketing – Optimized Digital Communications

Posted by admin under Online Marketing

Content is the reason search began in the first place. In the days before Google, directories, lists and forums were the way to discover new content on the fast-growing world wide web. During those early days, the web was as much about the experience of discovery, aka “surfing”, as it was about finding specific answers. Answers to what? Many marketers would have you believe the only content that exists is the information created in support of buyers to discover, consume and transact. But there’s far more to the web than demand generation and advertising. Content is created by companies to serve...

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